Market Research Analysts and Marketing Specialists Salary in the United States
The median annual wage for market research analysts and marketing specialists in the U.S. is $78,760 ($37.87 per hour), according to the BLS Occupational Employment and Wage Statistics program, May 2025 estimates.
- Median annual wage
- $78,760
- Mean annual wage
- $89,490
- Median hourly wage
- $37.87
- Employment
- 899,580
899,580 employed
Wage percentiles
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $43,390 | $20.86 |
| 25th percentile | $58,350 | $28.05 |
| Median (50th) | $78,760 | $37.87 |
| 75th percentile | $108,310 | $52.07 |
| 90th percentile | $155,480 | $74.75 |
Highest-paying states for market research analysts and marketing specialists
| State | Median annual wage | Employment |
|---|---|---|
| Massachusetts | $101,810 | 39,710 |
| Delaware | $101,270 | 3,570 |
| New York | $98,580 | 80,500 |
| District of Columbia | $98,090 | 6,340 |
| Washington | $95,120 | 24,460 |
| California | $94,700 | 119,070 |
| Colorado | $93,050 | 27,880 |
| New Jersey | $88,190 | 22,990 |
| Minnesota | $87,510 | 21,280 |
| Rhode Island | $86,240 | 3,210 |
Lowest-paying states
- West Virginia: $52,340 median annual wage
- Mississippi: $56,640 median annual wage
- Hawaii: $59,390 median annual wage
- Alabama: $59,530 median annual wage
- Louisiana: $59,690 median annual wage
Related occupations
- Accountants and Auditors$83,680
- Business Operations Specialists, All Other$83,050
- Project Management Specialists$102,320
- Human Resources Specialists$75,940
- Management Analysts$101,860
- Buyers and Purchasing Agents$77,710
- Training and Development Specialists$69,280
- Compliance Officers$80,730
About this data
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.