SalaryMap USA

Retail Salespersons Salary in Wisconsin

The median annual wage for retail salespersons in Wisconsin is $34,480 ($16.58 per hour) -2.6% vs. the national median of $35,410. Source: BLS OEWS, May 2025 estimates.

Median annual wage
$34,480
Mean annual wage
$36,400
Median hourly wage
$16.58
Employment in WI
67,640

67,640 employed · 23.0 per 1,000 jobs

Wage percentiles in Wisconsin

Wage distribution for retail salespersons in Wisconsin (OEWS May 2025).
PercentileAnnual wageHourly wage
10th percentile$27,300$13.12
25th percentile$29,100$13.99
Median (50th)$34,480$16.58
75th percentile$37,810$18.18
90th percentile$47,870$23.02

What this salary is worth in Wisconsin

Cost-of-living adjusted salary
$36,644

Wisconsin prices are 94.1 vs. U.S. average = 100 (BEA RPP, 2024)

Median rent burden
37.8%

Median gross rent in Wisconsin: $1,087/mo (ACS 2020-2024). 30% of income = $862/mo

Est. affordable home price
$125,781

At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance

For context, the median home value in Wisconsin is $266,500 (ACS 2020-2024).

Estimates from documented formulas — see methodology. Not financial advice.

Retail Salespersons salary in other states

Other salaries in Wisconsin

About this data

  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Regional Price Parities — data period 2024, retrieved August 13, 2026.
  • American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
  • Federal Reserve Economic Data — data period 2026-08, retrieved August 13, 2026.

Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.