Advertising and Promotions Managers Salary in the United States
The median annual wage for advertising and promotions managers in the U.S. is $133,660 ($64.26 per hour), according to the BLS Occupational Employment and Wage Statistics program, May 2025 estimates.
- Median annual wage
- $133,660
- Mean annual wage
- $154,280
- Median hourly wage
- $64.26
- Employment
- 21,470
21,470 employed
Wage percentiles
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $63,300 | $30.43 |
| 25th percentile | $91,370 | $43.93 |
| Median (50th) | $133,660 | $64.26 |
| 75th percentile | $201,050 | $96.66 |
| 90th percentile | $286,240 | $137.62 |
Highest-paying states for advertising and promotions managers
| State | Median annual wage | Employment |
|---|---|---|
| New York | $173,700 | 3,550 |
| Illinois | $167,330 | 160 |
| California | $167,230 | 3,080 |
| New Jersey | $165,390 | 470 |
| Colorado | $164,990 | 180 |
| Washington | $163,380 | 530 |
| Massachusetts | $163,090 | 300 |
| Rhode Island | $157,890 | 60 |
| South Carolina | $156,300 | — |
| Oregon | $154,490 | 430 |
Lowest-paying states
- Alabama: $64,640 median annual wage
- Mississippi: $66,520 median annual wage
- Arkansas: $74,880 median annual wage
- Louisiana: $78,810 median annual wage
- Idaho: $80,680 median annual wage
About this occupation
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Typical tasks
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Represent company at trade association meetings to promote products.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Education of the current workforce — typical entry: Bachelor's degree
| Education level | Share of workers |
|---|---|
| Less than high school diploma | 0.7% |
| High school diploma or equivalent | 3.0% |
| Some college, no degree | 9.0% |
| Associate's degree | 6.0% |
| Bachelor's degree | 65.8% |
| Master's degree | 13.8% |
| Doctoral or professional degree | 1.6% |
Occupation profile data from CareerOneStop, sponsored by the U.S. Department of Labor.
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- Managers, All Other$141,900
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- Marketing Managers$166,790
- Construction Managers$114,990
About this data
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- CareerOneStop Occupation Profiles — data period 2026-08, retrieved August 14, 2026.
Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.