SalaryMap USA

Market Research Analysts and Marketing Specialists Salary in Alabama

The median annual wage for market research analysts and marketing specialists in Alabama is $59,530 ($28.62 per hour) -24.4% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.

Median annual wage
$59,530
Mean annual wage
$68,500
Median hourly wage
$28.62
Employment in AL
8,390

8,390 employed · 4.0 per 1,000 jobs

Wage percentiles in Alabama

Wage distribution for market research analysts and marketing specialists in Alabama (OEWS May 2025).
PercentileAnnual wageHourly wage
10th percentile$36,100$17.36
25th percentile$46,330$22.27
Median (50th)$59,530$28.62
75th percentile$79,690$38.31
90th percentile$114,010$54.81

What this salary is worth in Alabama

Cost-of-living adjusted salary
$67,021

Alabama prices are 88.8 vs. U.S. average = 100 (BEA RPP, 2024)

Median rent burden
20.3%

Median gross rent in Alabama: $1,007/mo (ACS 2020-2024). 30% of income = $1,488/mo

Est. affordable home price
$217,162

At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance

For context, the median home value in Alabama is $209,900 (ACS 2020-2024).

Estimates from documented formulas — see methodology. Not financial advice.

Market Research Analysts and Marketing Specialists salary in other states

Other salaries in Alabama

About this data

  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Regional Price Parities — data period 2024, retrieved August 13, 2026.
  • American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
  • Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.

Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.