Market Research Analysts and Marketing Specialists Salary in Idaho
The median annual wage for market research analysts and marketing specialists in Idaho is $60,970 ($29.31 per hour) — -22.6% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.
- Median annual wage
- $60,970
- Mean annual wage
- $73,110
- Median hourly wage
- $29.31
- Employment in ID
- 3,780
3,780 employed · 4.4 per 1,000 jobs
Wage percentiles in Idaho
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $36,800 | $17.69 |
| 25th percentile | $47,370 | $22.78 |
| Median (50th) | $60,970 | $29.31 |
| 75th percentile | $84,310 | $40.54 |
| 90th percentile | $127,660 | $61.38 |
What this salary is worth in Idaho
- Cost-of-living adjusted salary
- $63,847
- Median rent burden
- 24.4%
- Est. affordable home price
- $222,415
Idaho prices are 95.5 vs. U.S. average = 100 (BEA RPP, 2024)
Median gross rent in Idaho: $1,238/mo (ACS 2020-2024). 30% of income = $1,524/mo
At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance
For context, the median home value in Idaho is $418,600 (ACS 2020-2024).
Estimates from documented formulas — see methodology. Not financial advice.
Market Research Analysts and Marketing Specialists salary in other states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Other salaries in Idaho
- Accountants and Auditors in Idaho
- Bookkeeping, Accounting, and Auditing Clerks in Idaho
- Business Operations Specialists, All Other in Idaho
- Cashiers in Idaho
- Construction Laborers in Idaho
- Cooks, Restaurant in Idaho
- Customer Service Representatives in Idaho
- Elementary School Teachers, Except Special Education in Idaho
- Fast Food and Counter Workers in Idaho
- First-Line Supervisors of Food Preparation and Serving Workers in Idaho
- First-Line Supervisors of Office and Administrative Support Workers in Idaho
- First-Line Supervisors of Retail Sales Workers in Idaho
- General and Operations Managers in Idaho
- Heavy and Tractor-Trailer Truck Drivers in Idaho
- Home Health and Personal Care Aides in Idaho
- Human Resources Specialists in Idaho
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners in Idaho
- Laborers and Freight, Stock, and Material Movers, Hand in Idaho
- Landscaping and Groundskeeping Workers in Idaho
- Light Truck Drivers in Idaho
- Maintenance and Repair Workers, General in Idaho
- Management Analysts in Idaho
- Medical Secretaries and Administrative Assistants in Idaho
- Miscellaneous Assemblers and Fabricators in Idaho
- Nursing Assistants in Idaho
- Office Clerks, General in Idaho
- Project Management Specialists in Idaho
- Receptionists and Information Clerks in Idaho
- Registered Nurses in Idaho
- Retail Salespersons in Idaho
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Idaho
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products in Idaho
- Secondary School Teachers, Except Special and Career/Technical Education in Idaho
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive in Idaho
- Security Guards in Idaho
- Software Developers in Idaho
- Stockers and Order Fillers in Idaho
- Teaching Assistants, Except Postsecondary in Idaho
- Waiters and Waitresses in Idaho
About this data
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Regional Price Parities — data period 2024, retrieved August 13, 2026.
- American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
- Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.
Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.