SalaryMap USA

Market Research Analysts and Marketing Specialists Salary in Michigan

The median annual wage for market research analysts and marketing specialists in Michigan is $66,780 ($32.11 per hour) -15.2% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.

Median annual wage
$66,780
Mean annual wage
$77,240
Median hourly wage
$32.11
Employment in MI
24,220

24,220 employed · 5.5 per 1,000 jobs

Wage percentiles in Michigan

Wage distribution for market research analysts and marketing specialists in Michigan (OEWS May 2025).
PercentileAnnual wageHourly wage
10th percentile$40,930$19.68
25th percentile$49,990$24.04
Median (50th)$66,780$32.11
75th percentile$97,820$47.03
90th percentile$127,190$61.15

What this salary is worth in Michigan

Cost-of-living adjusted salary
$69,406

Michigan prices are 96.2 vs. U.S. average = 100 (BEA RPP, 2024)

Median rent burden
20.3%

Median gross rent in Michigan: $1,129/mo (ACS 2020-2024). 30% of income = $1,670/mo

Est. affordable home price
$243,609

At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance

For context, the median home value in Michigan is $231,600 (ACS 2020-2024).

Estimates from documented formulas — see methodology. Not financial advice.

Market Research Analysts and Marketing Specialists salary in other states

Other salaries in Michigan

About this data

  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Regional Price Parities — data period 2024, retrieved August 13, 2026.
  • American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
  • Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.

Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.