SalaryMap USA

Market Research Analysts and Marketing Specialists Salary in South Dakota

The median annual wage for market research analysts and marketing specialists in South Dakota is $63,490 ($30.53 per hour) -19.4% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.

Median annual wage
$63,490
Mean annual wage
$73,980
Median hourly wage
$30.53
Employment in SD
1,530

1,530 employed · 3.3 per 1,000 jobs

Wage percentiles in South Dakota

Wage distribution for market research analysts and marketing specialists in South Dakota (OEWS May 2025).
PercentileAnnual wageHourly wage
10th percentile$47,000$22.59
25th percentile$52,150$25.07
Median (50th)$63,490$30.53
75th percentile$88,360$42.48
90th percentile$124,380$59.80

What this salary is worth in South Dakota

Cost-of-living adjusted salary
$71,670

South Dakota prices are 88.6 vs. U.S. average = 100 (BEA RPP, 2024)

Median rent burden
17.9%

Median gross rent in South Dakota: $946/mo (ACS 2020-2024). 30% of income = $1,587/mo

Est. affordable home price
$231,607

At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance

For context, the median home value in South Dakota is $257,400 (ACS 2020-2024).

Estimates from documented formulas — see methodology. Not financial advice.

Market Research Analysts and Marketing Specialists salary in other states

Other salaries in South Dakota

About this data

  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
  • Regional Price Parities — data period 2024, retrieved August 13, 2026.
  • American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
  • Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.

Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.