Market Research Analysts and Marketing Specialists Salary in Utah
The median annual wage for market research analysts and marketing specialists in Utah is $62,630 ($30.11 per hour) — -20.5% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.
- Median annual wage
- $62,630
- Mean annual wage
- $71,490
- Median hourly wage
- $30.11
- Employment in UT
- 14,510
14,510 employed · 8.4 per 1,000 jobs
Wage percentiles in Utah
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $38,380 | $18.45 |
| 25th percentile | $46,010 | $22.12 |
| Median (50th) | $62,630 | $30.11 |
| 75th percentile | $85,450 | $41.08 |
| 90th percentile | $120,410 | $57.89 |
What this salary is worth in Utah
- Cost-of-living adjusted salary
- $63,350
- Median rent burden
- 28.7%
- Est. affordable home price
- $228,470
Utah prices are 98.9 vs. U.S. average = 100 (BEA RPP, 2024)
Median gross rent in Utah: $1,496/mo (ACS 2020-2024). 30% of income = $1,566/mo
At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance
For context, the median home value in Utah is $489,400 (ACS 2020-2024).
Estimates from documented formulas — see methodology. Not financial advice.
Market Research Analysts and Marketing Specialists salary in other states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Other salaries in Utah
- Accountants and Auditors in Utah
- Bookkeeping, Accounting, and Auditing Clerks in Utah
- Business Operations Specialists, All Other in Utah
- Cashiers in Utah
- Construction Laborers in Utah
- Cooks, Restaurant in Utah
- Customer Service Representatives in Utah
- Elementary School Teachers, Except Special Education in Utah
- Fast Food and Counter Workers in Utah
- First-Line Supervisors of Food Preparation and Serving Workers in Utah
- First-Line Supervisors of Office and Administrative Support Workers in Utah
- First-Line Supervisors of Retail Sales Workers in Utah
- General and Operations Managers in Utah
- Heavy and Tractor-Trailer Truck Drivers in Utah
- Home Health and Personal Care Aides in Utah
- Human Resources Specialists in Utah
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners in Utah
- Laborers and Freight, Stock, and Material Movers, Hand in Utah
- Landscaping and Groundskeeping Workers in Utah
- Light Truck Drivers in Utah
- Maintenance and Repair Workers, General in Utah
- Management Analysts in Utah
- Medical Secretaries and Administrative Assistants in Utah
- Miscellaneous Assemblers and Fabricators in Utah
- Nursing Assistants in Utah
- Office Clerks, General in Utah
- Project Management Specialists in Utah
- Receptionists and Information Clerks in Utah
- Registered Nurses in Utah
- Retail Salespersons in Utah
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Utah
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products in Utah
- Secondary School Teachers, Except Special and Career/Technical Education in Utah
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive in Utah
- Security Guards in Utah
- Software Developers in Utah
- Stockers and Order Fillers in Utah
- Teaching Assistants, Except Postsecondary in Utah
- Waiters and Waitresses in Utah
About this data
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Regional Price Parities — data period 2024, retrieved August 13, 2026.
- American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
- Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.
Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.