Market Research Analysts and Marketing Specialists Salary in Wisconsin
The median annual wage for market research analysts and marketing specialists in Wisconsin is $64,800 ($31.15 per hour) — -17.7% vs. the national median of $78,760. Source: BLS OEWS, May 2025 estimates.
- Median annual wage
- $64,800
- Mean annual wage
- $73,910
- Median hourly wage
- $31.15
- Employment in WI
- 15,600
15,600 employed · 5.3 per 1,000 jobs
Wage percentiles in Wisconsin
| Percentile | Annual wage | Hourly wage |
|---|---|---|
| 10th percentile | $42,640 | $20.50 |
| 25th percentile | $52,450 | $25.22 |
| Median (50th) | $64,800 | $31.15 |
| 75th percentile | $89,560 | $43.06 |
| 90th percentile | $117,910 | $56.69 |
What this salary is worth in Wisconsin
- Cost-of-living adjusted salary
- $68,867
- Median rent burden
- 20.1%
- Est. affordable home price
- $236,386
Wisconsin prices are 94.1 vs. U.S. average = 100 (BEA RPP, 2024)
Median gross rent in Wisconsin: $1,087/mo (ACS 2020-2024). 30% of income = $1,620/mo
At 6.67% 30-yr rate (FRED, 2026-08), 20% down, 28% front-end DTI, 1.5%/yr taxes+insurance
For context, the median home value in Wisconsin is $266,500 (ACS 2020-2024).
Estimates from documented formulas — see methodology. Not financial advice.
Market Research Analysts and Marketing Specialists salary in other states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wyoming
Other salaries in Wisconsin
- Accountants and Auditors in Wisconsin
- Bookkeeping, Accounting, and Auditing Clerks in Wisconsin
- Business Operations Specialists, All Other in Wisconsin
- Cashiers in Wisconsin
- Construction Laborers in Wisconsin
- Cooks, Restaurant in Wisconsin
- Customer Service Representatives in Wisconsin
- Elementary School Teachers, Except Special Education in Wisconsin
- Fast Food and Counter Workers in Wisconsin
- First-Line Supervisors of Food Preparation and Serving Workers in Wisconsin
- First-Line Supervisors of Office and Administrative Support Workers in Wisconsin
- First-Line Supervisors of Retail Sales Workers in Wisconsin
- General and Operations Managers in Wisconsin
- Heavy and Tractor-Trailer Truck Drivers in Wisconsin
- Home Health and Personal Care Aides in Wisconsin
- Human Resources Specialists in Wisconsin
- Janitors and Cleaners, Except Maids and Housekeeping Cleaners in Wisconsin
- Laborers and Freight, Stock, and Material Movers, Hand in Wisconsin
- Landscaping and Groundskeeping Workers in Wisconsin
- Light Truck Drivers in Wisconsin
- Maintenance and Repair Workers, General in Wisconsin
- Management Analysts in Wisconsin
- Medical Secretaries and Administrative Assistants in Wisconsin
- Miscellaneous Assemblers and Fabricators in Wisconsin
- Nursing Assistants in Wisconsin
- Office Clerks, General in Wisconsin
- Project Management Specialists in Wisconsin
- Receptionists and Information Clerks in Wisconsin
- Registered Nurses in Wisconsin
- Retail Salespersons in Wisconsin
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Wisconsin
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products in Wisconsin
- Secondary School Teachers, Except Special and Career/Technical Education in Wisconsin
- Secretaries and Administrative Assistants, Except Legal, Medical, and Executive in Wisconsin
- Security Guards in Wisconsin
- Software Developers in Wisconsin
- Stockers and Order Fillers in Wisconsin
- Teaching Assistants, Except Postsecondary in Wisconsin
- Waiters and Waitresses in Wisconsin
About this data
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Occupational Employment and Wage Statistics — data period May 2025, retrieved August 13, 2026.
- Regional Price Parities — data period 2024, retrieved August 13, 2026.
- American Community Survey 5-Year Estimates — data period 2020-2024, retrieved August 13, 2026.
- Federal Reserve Economic Data — data period 2026-08, retrieved August 17, 2026.
Figures are shown exactly as published by the source or derived by the documented formulas on our methodology page. Where a source suppresses an estimate, we show “—” rather than a substitute value.